I photographed a wonderful story for the New York Times about the charity Small Can Be Big and one of the charity’s beneficiaries. What makes the charity different is that it concentrates on small donations that directly benefit cases that are posted on their website. The average donation is $15 and is mostly solicited through social networking sites like Twitter and Facebook. Small Can Be Big is operated by John Connors, who is also the founder of Boathouse Group Advertising Agency in Waltham, MA, and his staff.
The family I photographed who was helped by the charity was Raquel Rohlfing and her son Mikalo, 5. Mikalo was diagnosed with Leukemia which forced Ms. Rohlfing to sell all of their belongings to finance her son’s treatment which included a bone marrow transplant. $1500 was raised through Small Can Be Big which allowed Mother and Son to move into an apartment in the West Roxbury neighborhood of Boston.